同样是2007嘎纳广告节获奖作品。Nike的限量版鞋盒，他们把整个体育场装到了鞋盒里。
跟Nike的品牌非常贴切，其实制作起来应该不会很困难，据说打开的时候还有声音。

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Cannes Lions 2007 Promo Winner
"A limited number of Nike shoeboxes were transformed to house a stadium within by inserting a printed sheet of the stadium interior with embedded sound chips. So you could hear the crowd go wild when the box was opened."

Agency: Publicis, Singapore
Regional Creative Director: Calvin Soh
Creatives: Loh Weicheng, Yvonne Chia
DI Artist: Jimmy Leow
Project Manager: Gwynn Wong
Associate Account Director: Jason Tan
Via: got-ads