1500*703

Leo Burnett 芝加哥为麦当劳(McDonald's)打造了这个巨型鸡蛋。它在每天的早晨6点到上午10点半都会裂开，露出有“Fresh Eggs Daily”(每天都有鲜鸡蛋)字样的诱人蛋黄。等这段早餐时间一过，它会马上封闭起来，直到第二天早上六点重新裂开。

延伸阅读：
麦当劳系列广告
经典户外广告集锦

Advertising Agency: Leo Burnett, Chicago, USA
Executive Creative Director: John Montgomery
Creative Director/Art Director: Brian Shembeda
Creative Director/Copywriter: Avery Gross
Copywriter: Adam Rubin
Art Director: Nathan Zuercher
Executive Producer: Denis Giroux
Senior Producer: Laurie Gustafson
Prop Engineering: Prop Art Studio, MMT
Source: coloribus