Vitae在圣诞节推出了这个广告。 这些海报被放置在里斯本街头的垃圾桶内。上面的印着乞丐的形象，看过去就像是在垃圾桶里寻找食物。



在圣诞节前，广告上的文字是：
Help. So that anyone will need to do their Christmas dinner here.

圣诞节以后，广告上的文字改成了：
Help. So that anyone will need to search for food in here.

Copy: Ajude. Para que ninguém faça a Ceia de Natal.
Help. So that anyone will need to do their Christmas dinner here.
After Christmas this line is changed in:
Ajude. Para que ninguém tenha que procurar comida aqui. Help. So that anyone will need to search for food in here.
Agency McCann Portugal
Thanks Vitor for translating